Crisis in Immigrant Communities

Weighing on Heritage’s operations is an unprecedented destabilization of immigrant communities forming the core of the grocer’s customer base.

Heritage brands Cardenas Markets in California, Nevada, and Arizona and El Rancho Supermercado in Texas market to Spanish speaking immigrant communities. Heritage highlights that point on its website:

“Heritage Grocers Group has built a family of grocery chains that connects shoppers to Hispanic culinary traditions”

ICE agents at an Ontario California Stater Bros. — Federal agents at a Stater Bros. in Ontario on July 21, 2025. (Inland Coalition for Immigrant Justice)

ICE arrests at a Philadelphia retail store — ICE arrests in Philadelphia store March, 2025 (Department of Homeland Security)

ICE agents at a Minnesota Target — U.S. Border Patrol at a Target store Jan. 11, 2026, in St. Paul, Minn. (AP Photo/Adam Gray, File)

Reporting Underscores the Dynamic

“Hispanic Consumers Spend Less Over Inflation, Immigration Fears”¹

Bloomberg, 9/6/2025

“Latinos are feeling it and it’s impacting our consumption even if we’re completely, legitimately here.²“

– Anna Valdez, president of the Latino Donor Collaborative told Bloomberg, 9/6/2025

“Private equity firm Apollo Global Management is looking to sell its Hispanic grocery chain Heritage Grocers Group, which could fetch roughly $1.5 billion, as fear of immigration raids weakens consumer demand in Latino communities across the U.S.“³

Reuters, 10/22/2025

A rebound in Latino consumer spending is hard to predict, and it could also be undermined at Heritage by the company’s fear mongering about immigration in its anti-union communications to workers.

Weighing on Heritage’s operations is an unprecedented destabilization of immigrant communities forming the core of the grocer’s customer base.

Reporting Underscores the Dynamic

“Hispanic Consumers Spend Less Over Inflation, Immigration Fears”1

“Latinos are feeling it and it’s impacting our consumption even if we’re completely, legitimately here.2“

“Private equity firm Apollo Global Management is looking to sell its Hispanic grocery chain Heritage Grocers Group, which could fetch roughly $1.5 billion, as fear of immigration raids weakens consumer demand in Latino communities across the U.S.“3

“Hispanic Consumers Spend Less Over Inflation, Immigration Fears”¹

“Latinos are feeling it and it’s impacting our consumption even if we’re completely, legitimately here.²“

“Private equity firm Apollo Global Management is looking to sell its Hispanic grocery chain Heritage Grocers Group, which could fetch roughly $1.5 billion, as fear of immigration raids weakens consumer demand in Latino communities across the U.S.“³